Earlier, logos would only appear on the product, advertisements in papers or on TV, and probably on hoardings. For example, look at Ikea and Adidas over the years – their logos have changed to minimalistic logos and how!Īpart from the fact that brands recognized the need to stay in tune with the latest market design and needs, the new logos or changed logos had to be introduced by brands because of the change in mediums. Brands have now, over time, even changed their logos from what they once looked like as they understood the need of looking simpler to grab maximum attention. Logos of a brand do not only need to be well-thought of, but also relevant. They drive the audience to recognize your products just by looking at that one shape of your logo. Logos, needless to say, are a very essential and defining part of a brand’s identity. Minimalism is the idea of losing excessive elements and become simple as a whole – while not losing out on the impact that can be possibly created. Hence, minimalism and simplicity, though related, cannot be used as synonyms or interchangeably. On running a quick Google search, one can find minimalism define don Wikipedia as “a style that only uses essential elements for maximum impact.” Oftentimes, people tend to confuse minimalism with simplicity, however, on a similar search, you will find simplicity defined as “state or quality of being simple” Mc Donalds, Nike, Target, and Audi being some iconic examples of brands that use minimalist logos. A lot of major brands also have taken the minimal route for their logo design purpose.
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